So MollyGear did really well this year.  We had record sales, even in a down economy.
But it really hasn’t taken hold.  So what do we do?  Lower our margins?  Ship our manufacturing oversees to lower prices and try to cater to the antiquated brick-and-mortar crowd?  Expand our product line to more clothing?
Or, do we continue [...]

After about 12 months of stagnant growth, there is finally a change brewing for Amber’s project, MollyGear.  Her partner has long been hesitant to invest anymore money into the business, which has forced them to take a rather unorthodox approach to marketing.  I call it the “lets just hope people find us and buy our [...]

Amber’s project MollyGear has a big day today. After the WalMart of LDS enterprise Deseret Book turned them down due to a complete lack of understanding about brand awareness, the girls decided to do their own marketing. The first big event is a booth at the local county fair. I hope they [...]

I have been helping Amber get MollyGear off the ground for about 6 months now. Their progress has been pretty good. They have expanded their product line (not currently available on the website) and contracted with a manufacturer. Unfortunately, Deseret Book, the big player in the niche of LDS product retail sales [...]