I will admit it.  I was supportive of the financial “bail out” of Wall Street.  Why?  Because it isn’t just Wall Street.  I have a house, I have a 401k, and I have hopes of a bright future and a continued career.  The financial markets are the underpinnings to all of that.  It surprised me [...]

Remember back in the day when you were eager to put your email address on any form on any website?  As the spam started rolling in, it didn’t take long for you to learn that it wasn’t a good idea.  Your mailbox most likely filled up, you may have not even seen the email from [...]

Branding is hard to define.  It has to do with the feeling consumers get when they think about your brand.  It has to do with the way people portray you.
Since branding as a concept is hard to define, its even harder to explain what you are looking for with your branding efforts.  Most marketing departments [...]

Here is a random list of my favorite things.
Dwell Magazine
Moleskine Notebooks
Bolthouse Farms Juice
Herman Miller Eames Lounge Chair
Fender Guitars
The thing is, I not only like these things, I am extremely loyal to the brand.  (Except Herman Miller, I can’t afford it)
A lot of people feel that way about their car, their Mac, their dog, their clothes….  [...]

Seth Godin recently posted about his experience at Home Depot, and Lindsey recently had her own encounter with that famous customer service. It all got me thinking about my biggest problem with the superstore. Something has gone wrong with their strategies to get customers to buy more, and I have just about given [...]

Amber’s project MollyGear has a big day today. After the WalMart of LDS enterprise Deseret Book turned them down due to a complete lack of understanding about brand awareness, the girls decided to do their own marketing. The first big event is a booth at the local county fair. I hope they [...]

I have been helping Amber get MollyGear off the ground for about 6 months now. Their progress has been pretty good. They have expanded their product line (not currently available on the website) and contracted with a manufacturer. Unfortunately, Deseret Book, the big player in the niche of LDS product retail sales [...]

I was just doing some random surfing, and decided to google the latest candidate in the Presidential 2008 campaign, Fred Thompson. Mr. Thompson is an actor and former senator. From the little I gleamed from his website, (his copywriters have never heard of being concise with an overwhelming amount of text on the [...]